WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did. We developed poster lines and social posts, among other activations.   But my favorite was an experiential idea for…

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Central to The Accountant is a character (Ben Affleck) and story driven by duality. By leveraging the power of paradox, we sought to engage our audience at every touchpoint, making The Accountant unmissable and creating curiosity and conversation.   Our goal was to create experiences that left our audience asking questions only seeing the movie…

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