My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience. There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating…
Read MoreGreat review of my giffgaff work in Campaign’s Private View by ex-Wiedens Creative Director.
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I’ve just finished the official launch campaign for giffgaff. It coincides with the crowd-sourcing mobile network coming out of beta, so we wanted the brand to make some real noise with its limited budget. The campaign humorously and relentlessly attacks the presumed greed and excess of the bosses of big mobile phone companies, whilst…
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More awards for Personality Allowed on their way. This time at the Webbys.
Read Moregiffgaff Tool Hire is currently featured on the front page of Contagious, with the subhead: If you only read one article make sure it’s this! So it’s probably a good idea to read it.
Read MoreThe Personality Allowed campaign featured in this week’s Marketing Week, in an article about companies who are tapping into consumer feedback, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to demands.
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A little film we made to explain what giffgaff actually is.
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Last year we created ‘Is it just a Kiwi thing?’, an umbrella of thinking to guide all of Air New Zealand’s communications, shorthand for “is it just us who thinks air travel could be better?”, it opened a debate concerning the future of flying and created an antidote to the stuffy traditional airlines of the…
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We’ve just launched giffgaff, a new mobile network which will revolutionise the way people use and interact with their network providers. The ‘people-powered’ business model is based on mutuality. On buying a sim you gain an equal share in the company and your right to have a say on all business decisions, including tariff, customer…
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Another pitch we won was for Air New Zealand. We felt the airline industry’s staid, generic advertising needed a bit of a shake up and Air New Zealand were the company to do it. In opposition to Air France’s unrealistic, metaphorical display of air travel, BA’s stuffy, reserved art direction or Virgin’s dated punny headlines,…
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