It’s hard to make a blender sexy. But this gets pretty close.
Read More
Everything
NOTHING WITHOUT IT
I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot… …that kicked off a series of athlete testimonials across social media from pros and influencers… …which, in turn, encouraged amateur athletes to…
Read More
THANKS A MILLION…
…from a million young tennis players. In 2015, Serena was set to make history. She was on the verge of winning the calendar-year Grand Slam and we felt it was important to mark it. Instead of just congratulating her on the potential win, we decide to create a film with Wilson about a number of young players…
Read More
MAKING AND MISSING
It’s been a long time coming. The first project we started with Wilson, almost 2 years ago, is finally ready to share with the world. A digital basketball, connected to a smartphone app, that can tell when the ball has made or missed a shot without needing any hoop attachments. It’s a huge advancement for…
Read More
LONG LIVE YOU
We worked with real people and their real ailments in this powerful spot for the Nutribullet Rx.
Read More
TESTY
They call it the Burn for a reason. See what happens when Kei Nishikori takes it for a spin.
Read More
#BETTERER
Everyone knows Roger Federer’s good at tennis but who knew he was great at comedy too? We teamed him up with the hilarious Harvard Sailing Team comedy collective to launch his new Pro Staff with a bit of a wink. We did the regular, unfunny stuff too.
Read More
HIS WAY
We were lucky enough to work with SBE on the launch of the SLS Hotel and Casino in Las Vegas. And what a project it’s been. We started with an incredibly deep dive into the state of Vegas today. The hotel is built inside the shell of the original Sahara Hotel and Casino. It has…
Read More
GOOD TODAY. BETTER TOMORROW.
Sunny. A short term loan that helps customers rather than putting them in more debt. It was a pretty genius idea. The big problem that customers had with other loans was what we called the cycle of debt. Once a customer took out their first loan, they had to pay so much back that it…
Read More
I AM INSTIGATOR
This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…
Read More