We also took home two Sports Clios for the Wilson X Connected Basketball. A silver for innovation and a bronze for packaging.
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Everything
WAR DOGS
This was the first project we worked on for WB, and we were brought in not long before the film premiered. Which meant that they didn’t have a lot of marketing dollars left to bring new ideas to life. A fact we certainly took to heart. “War Dogs” is the true story of two…
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DEAR ROGER
Some great press about our From Fed campaign for the Wilson Pro Staff RF97. From Comm ArtsComm Arts, AgencySpy, Best Ads on TV and Coloribus.
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FROM FED
The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…
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MEGA SWISH!
Pheno’s first Lion! For our Wilson X Connected Basketball. Silver in Digital Craft: Innovative Use Of Technology.
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SWISH! SWISH!
Two One Show Gold Pencils for our Wilson X Connected Basketball.
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SWISH!
We won a Webby Award for Best Connected Product for our Wilson X Basketball. Thanks to everyone who voted!
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MMMMAGIC
We brought the wildly varied world of Magic Bullet and its endless list of recipes to life in this fun film. The film served as a navigation structure for the new Magic Bullet website. Combining easy, on-demand recipes with great entertainment.
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WHAT’S FASTER THAN FAST?
FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment will enable them reach their potential. From the USA. …
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HAVE BALL WILL TRAVEL
We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs. Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand distressing again. 100 of them. Oof. Totally worth it.
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