Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry. But instead of simply redesigning the Nationstar brand,…
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A manifesto for Warner Bros and DC theatrical. WB wanted to position DC so they could reclaim their iconic place in culture in a world where superheroes rule the day. The manifesto was the first step, and it was written to speak to fans of DC films specifically (as opposed to comics, tv or games).…
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Guy Ritchie’s retelling of the legend of King Arthur needed an iconic look. Arthur is part king, all gangster. For the final image, we went with a bruised, battered image of Arthur, seemingly rising from the streets, licked with gold foil type. Other designs we explored played off those same themes in different ways. …
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I recently worked with Director, Steve Fuller and the incredibly talented DP, Pete Konczal (House of Cards) on the Spring/Summer 2017 campaign for Men’s Wearhouse. Together we created the most beautiful work in the brand’s history, elevating the discount store for a more aspirational audience.
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WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did. We developed poster lines and social posts, among other activations. But my favorite was an experiential idea for…
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We’re currently working with a great organization, MPTF, who take care of members of the Hollywood community when those members (for whatever reason) can’t take care of themselves. The full scope of work includes an entire rebranding and awareness marketing campaign, but our first task was to grab them some eyeballs at the Night Before…
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Central to The Accountant is a character (Ben Affleck) and story driven by duality. By leveraging the power of paradox, we sought to engage our audience at every touchpoint, making The Accountant unmissable and creating curiosity and conversation. Our goal was to create experiences that left our audience asking questions only seeing the movie…
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Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future of training and competition. Playing with the Wx Connected…
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We also took home two Sports Clios for the Wilson X Connected Basketball. A silver for innovation and a bronze for packaging.
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This was the first project we worked on for WB, and we were brought in not long before the film premiered. Which meant that they didn’t have a lot of marketing dollars left to bring new ideas to life. A fact we certainly took to heart. “War Dogs” is the true story of two…
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