I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…
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Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs. And continuing…
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And now it’s here. We’ve been working with our friends at DC for over a year on the UI design, brand positioning and identity, and marketing for their new streaming-and-much-more service, DC Universe. The “and-more” is an important differentiator as far as the new wave of streaming services go. As well as being able to…
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We just pulled off a massive feat with our friends at DC. A two and a half hour livestream, bringing DC Universe to life via clips, guests and competitions. All reflective of what the experience will be on the new platform. Fan engagement across social was at an all time high during the broadcast and…
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You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today. Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…
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Our strategic process uncovered that Chicago is made up of 77 distinct neighborhoods, each with their own flavor, culture and point of view. So we had to create a hotel that was common ground for them all, as well as a home base for domestic and international travelers. Our idea was to create a hotel…
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“Ready Player One” is a great book. And with Spielberg at the helm, it became a film that audiences really love. Along with the manifesto, power lines and the theme of the key visual, we created the highly-coveted experiential maze below. Inspired by the “Ready Player One” logo that was itself a maze, we came…
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We just created this incredibly beautiful anthem spot for Age of Learning’s ABCmouse suite of education apps. It kicks off a full brand campaign under our platform “From A to infinity” and is intended to inspire kids to make the most out of the thrill of learning. The campaign continues with profession-specific spots that…
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We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender. In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the product’s incredibly useful features in TV, packaging and the aesthetic…
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Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry. But instead of simply redesigning the Nationstar brand,…
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