We worked with real people and their real ailments in this powerful spot for the Nutribullet Rx.
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TESTY
They call it the Burn for a reason. See what happens when Kei Nishikori takes it for a spin.
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#BETTERER
Everyone knows Roger Federer’s good at tennis but who knew he was great at comedy too? We teamed him up with the hilarious Harvard Sailing Team comedy collective to launch his new Pro Staff with a bit of a wink. We did the regular, unfunny stuff too.
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GOOD TODAY. BETTER TOMORROW.
Sunny. A short term loan that helps customers rather than putting them in more debt. It was a pretty genius idea. The big problem that customers had with other loans was what we called the cycle of debt. Once a customer took out their first loan, they had to pay so much back that it…
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I AM INSTIGATOR
This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…
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MEET MASON & JASON
I launched my first consumer campaign as Creative Director of Albion West Coast today, for Air New Zealand – our founding client. Mason & Jason are a pair of inseparable sheep twins who had found it impossible to fly until the recent release of the airline’s new Economy Skycouch. 3 films, shot with Kiwi director…
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THE OTHER COMMUNITY
giffgaff’s community is growing stronger and stronger each day. There’s so much varied discussion on their forums that the the community manager asked us for a way to bring some of the discussions to life. Enter: The Community. A series of short films based on community members online conversations and personas: The Fishy Feud (Watch…
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THOSE SKYPING DAYS
On 30 December 2010, Skype announced a new product: Skype for iPhone with free video calling over 3G and WiFi. To celebrate the app’s launch and the massive opportunities it offers all iPhone users. A huge achievement for Skype. Video calling has been on the agenda for a lot of companies for a long time. Apple…
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FORGET EVERYTHING YOU KNOW ABOUT FLYING
My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience. There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating…
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