NOTHING WITHOUT IT

I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot…   …that kicked off a series of athlete testimonials across social media from pros and influencers…     …which, in turn, encouraged amateur athletes to…

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I AM INSTIGATOR

This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…

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MEET MASON & JASON

I launched my first consumer campaign as Creative Director of Albion West Coast today, for Air New Zealand – our founding client. Mason & Jason are a pair of inseparable sheep twins who had found it impossible to fly until the recent release of the airline’s new Economy Skycouch. 3 films, shot with Kiwi director…

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